4 Keys To Running Successful Promotions

Aloha Folks,

Hope your having a great week. Today, I want to share with you some keys to running successful promotions in your MLM business.

You know not many people use promotions or effectively leverage the specials and bonuses that their company offers from time to time. WHATEVER promotion your company is offering (free product, auto-ship discount, free shipping, etc.) you should start by brainstorming how you can leverage the offer into your marketing. Your company goes to a lot of work to put these offers together for your benefit!

If you don't take advantage of what is being offered, you are literally saying 'no thanks' to growing your business. But if you're struggling with ideas, or just want to learn how to make each of your promotions more effective, then let's talk....

4 KEYS TO RUNNING SUcCESSFUL PROMOTIONS

1. Choose a Theme

One of the most important things you must do in running a promotion is give your prospects a good
'reason why' you are running the promotion in the first place! And you can ALWAYS find a good 'reason why' to run a promotion.

A great way to do this is to connect it to special holidays and events, even personal events. Maybe you're having a special 'birthday sale'. Or maybe your daughter is having a birthday, so you are running a special promotion to increase awareness of kid's nutrition. Here's an example of a event promotion that is going on right now. Saturday August 8th is the 1 year anniversary of the introduction of Vivix. And, I'm celebrating 2 in 1 as that is my birthday also! The special offered is new vivix customer orders thru August 8th will receive a complimentary basic membership + 15% discount (discount can be applied to any other product you want to get for 1 whole year!!!). Order your Cellular Anti-Aging supplement now at http://www.shaklee.net/sarahs/product/21000 before the special expires!

2. Offer Bonuses and/or Incentives

Right after choosing a good theme for your promotion, the next most important component is
determining good bonuses and incentives to use. Sometimes, your company does this for you and all you have to do is leverage it. But you can also 'plus' the promotion in little, easy ways is by offering additional incentives to your customers such as a free item or a complimentary educational piece. The point is choose something. It will give your prospects and customers another good reason to respond.

3. Use a Deadline

Deadlines are very, very important in all your marketing as they provide urgency in taking advantage of the promotion. Who wants to 'lose the opportunity' being offered in the promotion? Many times the fear of losing the opportunity after the deadline runs out is enough to get people taking action and
responding. It's just human psychology. More people will take action out of fear of loss, than they do out of desire for gain. And, if there was no deadline, it wouldn't make the promotion special.

4. Use Personality in Your Marketing

You've heard the saying before "People buy from people they like and trust". Haven't you noticed how true that is! They don't want to buy from big, impersonal, corporations. They want to buy from people they know, like, and trust. They want a RELATIONSHIP with the person they are buying from. Think about it. Would you get your hair cut, nails done, etc. from a stranger or from someone you know.

One of the best ways to build relationships in your marketing is to integrate more of what is called "Personality Driven Marketing" into your communication. It's quite simple to do actually. Share fun pictures of you, your family vacations, your kids, and more with your customers. Share personal stories about your life and the things you are passionate about. Don't be afraid to be yourself and share YOU with your customers! Did you know that my kids come to many of my meetings!

Have a prosperous week!

To your Health, Success and Happiness,
Marie-anne, Your ShakleeLady
at http://www.MomIsTheBest.com